Starbucks Unveils Secret Menu in App and Launches $25K Drink Contest

 

Starbucks Unveils Secret Menu in App and Launches $25K Drink Contest

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Starbucks is taking its Secret Menu mainstream via the app and launching a $25,000 drink customization contest. Learn how to submit your drink and explore the newest menu hacks.

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Starbucks Officially Adds Secret Menu to Its Mobile App

Starbucks is making waves again — and this time, it's by turning its legendary “Secret Menu” into a feature that's easier than ever to access.

On July 14, the coffee giant announced that its popular but unofficial drink combinations will now be featured in the Starbucks app under the “Offers” tab — available exclusively for Starbucks Rewards members. These drinks, previously shared in the “Not-So-Secret Menu” broadcast channel on Instagram (with over 151,000 members), are now just a few taps away.

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What Is the Starbucks Secret Menu?

The Starbucks Secret Menu is a fan-driven collection of creative drink customizations, often shared by baristas and loyal customers. From unique Frappuccino blends to flavorful espresso hacks, these drinks were never officially listed — until now.

With this update, customers can select secret drinks through the app and get them made at participating Starbucks locations without needing to explain the customizations in detail.

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Submit Your Custom Drink for a Chance to Win $25,000

To celebrate the new feature, Starbucks has launched a national Secret Menu Contest, running from July 14 to July 20, 2025. Here’s how it works:

• Submit your own customized drink creation via the Secret Menu Contest page.

• On August 18–20, fans will vote for the top four drinks on the Starbucks Instagram page.

• Each of the four finalists wins $5,000, and their drinks will be featured on the Secret Menu from August 18–25.

• The Grand Prize winner earns an additional $25,000.

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New Featured Secret Drinks Now Available in the App

To kick off the launch, Starbucks has already added four new secret drink creations in the app:

1. Cookies on Top

   • Cold Brew + 2 pumps vanilla syrup

   • Vanilla Sweet Cream Cold Foam

   • Topped with cookie crumble

2. Dragonfruit Glow-Up

   • Mango Dragonfruit Lemonade Refresher

   • Peach juice blend

   • Blended + Vanilla Sweet Cream Cold Foam

3. Lemon, Tea & Pearls

   • Black tea and lemonade

   • Raspberry popping pearls (from Refreshers)

4. Just Add White Mocha

   • Brown Sugar Oatmilk Shaken Espresso

   • White Chocolate Mocha Sauce

   • Finished with Vanilla Sweet Cream Cold Foam

These drinks showcase the creative possibilities that Starbucks fans can now easily explore.

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Why This Matters for Starbucks Fans

This update not only simplifies access to trending drink hacks but also engages the Starbucks community like never before. With loyalty program perks, social voting, and a shot at winning thousands of dollars, this move strengthens both customer experience and brand loyalty.

Plus, with Frappuccino options recently trimmed back to streamline the menu, these Secret Menu items give fans more flexibility and variety once again.