2026 Mazda CX-5 vs 2026 Toyota RAV4: Which Compact SUV Is Right for You?

The compact SUV segment heats up in 2026 as Mazda and Toyota roll out new generations of their best-sellers. Which one comes out on top?

Published: July 12, 2025

Shoppers in the compact SUV market are in for a treat this year. Two of the most popular models globally—the Toyota RAV4 and Mazda CX-5—have received major updates for the 2026 model year. These new iterations promise bold design changes, cutting-edge tech, and improved performance, setting up a head-to-head battle for segment dominance.

Let’s compare the 2026 Toyota RAV4 and 2026 Mazda CX-5 to help you decide which SUV suits your lifestyle and needs.

🔷 Exterior Design: Rugged or Refined?

Mazda has taken a premium route with the new CX-5, embracing a sleek, sporty profile with its signature Kodo design language. It features smooth lines, a coupe-like roofline, and a low-slung stance that screams elegance.

In contrast, the RAV4 leans into rugged utility. With a boxy shape, aggressive front fascia, and bold contours, the 2026 RAV4 looks ready for off-road adventures. Toyota also introduces three distinct design themes—Core, Woodland, and GR Sport—each with its own personality.

CX-5 Wheel Options: Up to 19 inches
RAV4 Wheel Options: Up to 20 inches (GR Sport trim)

Verdict: Choose the CX-5 if you want luxury and sleekness. Opt for the RAV4 if you prefer ruggedness and customization.

🔷 Dimensions: Mazda Grows in Size

The fourth-generation Mazda CX-5 is now longer and roomier, stretching to 183.6 inches in length with a 109.3-inch wheelbase. This marks a shift from previous generations, giving Mazda a slight edge in size over the RAV4.

Mazda CX-5: 183.6 in (Length), 109.3 in (Wheelbase)
Toyota RAV4: ~181 in (Length), 105.9 in (Wheelbase)

Verdict: The CX-5 offers more space, potentially leading to a roomier interior for passengers.

🔷 Interior & Technology: Premium vs Practical

Inside, both SUVs raise the bar for modern families:

Mazda CX-5: Features a massive 15.6-inch Google-powered infotainment display—the largest ever in a Mazda.
Toyota RAV4: Offers up to a 12.9-inch freestanding touchscreen with Toyota’s new Arene OS.

Mazda's interior design takes inspiration from its luxury siblings like the CX-70 and CX-90, with upscale materials and minimalist elegance. Toyota, on the other hand, focuses on practicality and durability, aligning with its adventurous brand image.

Cargo space hasn’t been confirmed for the CX-5, but Toyota leads with 26.5 cu-ft (749 liters) of trunk capacity.

Verdict: For tech lovers and luxury feel, Mazda wins. For proven utility and cargo space, Toyota holds strong.

🔷 Powertrain Options: Hybrid Now vs Hybrid Later

Toyota goes all-in on electrification for 2026:

RAV4 Hybrid FWD: 226 hp
RAV4 Hybrid AWD: 236 hp
RAV4 Prime (PHEV): 320 hp

Mazda starts with a traditional 2.5L SkyActiv-G gas engine, offering 187 hp with AWD and a 6-speed automatic transmission. A new SkyActiv-Z hybrid version is expected in late 2026 or early 2027.

Verdict: Toyota leads in performance and eco-friendliness for now. Mazda’s hybrid future looks promising but isn’t here yet.

🔷 Sales Figures: Toyota Dominates, Mazda Gains

In 2024:

Toyota RAV4: 1,187,000 global sales (475,193 in the U.S.)
Mazda CX-5: 345,209 global sales (134,088 in the U.S.)

Toyota’s RAV4 remains the world’s best-selling passenger vehicle. However, Mazda is steadily growing, with a loyal fanbase that appreciates design and driving dynamics.

🔷 Alternatives in the Segment

The compact SUV field is stacked with options. Other notable contenders include:

Honda CR-V
Nissan Rogue
Subaru Forester
Hyundai Tucson
Kia Sportage
Volkswagen Tiguan
Chevy Equinox
Ford Escape

Premium buyers may also consider the BMW X1, Audi Q3, Volvo XC40, or Mercedes GLB.

🔷 Pricing & Availability: What to Expect

Official pricing hasn’t been announced, but current models provide a ballpark:

2025 Mazda CX-5: Starts at $28,770
2025 Toyota RAV4: Starts at $29,550

Expected Release Dates:

Toyota RAV4: Late 2025 in U.S. dealerships
Mazda CX-5: Early 2026, with hybrid versions arriving later in 2026 or early 2027

🔚 Final Thoughts: Which One Should You Choose?

Choose the 2026 Toyota RAV4 if you want hybrid power now, rugged looks, and proven practicality.
Pick the 2026 Mazda CX-5 if you prefer refined styling, a tech-forward cabin, and a more premium driving experience.

Either way, you’re getting one of the best compact SUVs on the market today.